Brilliant campaign

Headlines one week ago: question marks seen on large Dutch multinational corporations.

Several offices of well-known Dutch corporations were branded with question marks. Everyone was puzzled who did this and why.

This week, a Dutch newspaper aired their new commercial: mystery solved. They are campaigning against acquisitions of Dutch companies and losing our business heritage. The question marks symbolizing which victim could be next.

Although in Dutch, the clip on YouTube shows the branded companies. I say: chapeau, brilliant PR campaign!!