Rich people, bankers and the environment

Private bank Fortis MeesPierson saw “the inconvenient truth” as a market opportunity.

“Many people are wondering, after seeing the movie, what they can contribute to environmental issues. Clients were founding their own NGO’s and we decided to meet with them and asked for their views,” says a bank advisor. He continues: “we found that many people prefer a high level of ownership on the money they spend on good causes. Furthermore, they were convinced it is cheaper because transaction costs are higher for existing NGO’s. We looked into this issue and feel this is an incorrect assumption. A mutually managed fund has less costs then newly founded NGO’s need for accountants, annual reports etc. “
Thus, the idea for THE CIRCLE OF LIFE was born.

Now you think, the circle of life, wasn’t that a song in the Lion King? Indeed, it was but it is also new concept at Fortis MeesPierson. Investors can invest in projects associated with the World Nature Fund. Clients can choose for a specific country or area.

Interesting example how privileged people can contribute to the environment and a private bank facilitating their needs.