The difference CSR CAN/SHOULD make??
http://www.discovernursing.com/
There are 2 industries most heavily targeted for their bad policies and behaviors: the oil (they themselves insist they are in the energy industry but the outside world still refers to the old term) and pharmaceutical industry.
One of the world's biggest pharmaceutical companies decided they wanted to solve a societal problem. Can this be done?? Apperently it can and they did.
In the US there was a shortage in nurses. Trough clever advertising and megabudgets they designed a campaign. The results are amazing, withing 1,5 years the nurses shortage is almost solved.
Question is whether this program was actually planned in this manner and with what intentions. Is it a clever marketing tool or a good deed for society?? You let me know if you find the answer. I will think about it and I find some answers let you know!
There are 2 industries most heavily targeted for their bad policies and behaviors: the oil (they themselves insist they are in the energy industry but the outside world still refers to the old term) and pharmaceutical industry.
One of the world's biggest pharmaceutical companies decided they wanted to solve a societal problem. Can this be done?? Apperently it can and they did.
In the US there was a shortage in nurses. Trough clever advertising and megabudgets they designed a campaign. The results are amazing, withing 1,5 years the nurses shortage is almost solved.
Question is whether this program was actually planned in this manner and with what intentions. Is it a clever marketing tool or a good deed for society?? You let me know if you find the answer. I will think about it and I find some answers let you know!
posted by Floor @ 3:37 AM
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